| Built for your sales funnel | YesEvery post has a stage and a call to action. | NoPlans posts per channel, not per sales-funnel stage. |
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| Runs Facebook and Instagram ads | NoNot offered. | Yes |
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| Learns from your website | YesReads what you sell, who buys it and why. | YesReads your website, then researches industry and competitors. |
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| Learns from your social profiles | YesReads your profiles and past posts. | NoLearns from your website and feedback, not past posts. |
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| Memory Lane: your stories, books and documents | YesTurns them into posts, week after week. | NoBrand setup works from a website URL; no document upload. |
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| Uses your photo library | YesYour own photos, in your posts. | YesPulls pictures from your own image library. |
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| One story across your personal profile and business page | YesYour profile builds trust, your page makes the offer. | YesPersonal profiles share the company's week, each in own voice. |
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| A voice for each platform, set by the top voices you choose | YesSwipe through top voices to set your style. | PartlyWrites per platform and per profile; no choosing creators. |
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| Makes Reels for every platform | YesInstagram, TikTok, LinkedIn, YouTube, Threads, X. | PartlyPosts your clips as Reels and TikToks; generation in beta. |
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| Makes YouTube Shorts | YesMade from your stories and photos. | PartlyPosts your clips as Shorts; video generation only in beta. |
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| Makes brand films | YesYour story as a film. | NoNo longer branded video described. |
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| Makes LinkedIn document carousels | YesDesigned in your brand. | NoNo LinkedIn document carousels described. |
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| Makes Instagram carousels | YesDesigned in your brand. | NoNo carousels described. |
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| Makes Instagram Stories | YesDesigned in your brand. | YesCreates and publishes Instagram and Facebook Stories. |
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| Mobile app: tell your day, get tomorrow's post | YesTalk, add a few photos, done. | NoNo mobile app described. |
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| Nothing goes out until you approve | YesChange anything by typing or voice. | YesYou approve each post by default; autopilot optional. |
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| Publishes to Facebook, Pinterest and Bluesky | NoNot offered. | Yes |
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| Analytics on which posts work | Coming soonOnce your accounts are connected. | Yes |
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| Free plan with 3 trial posts | Coming soonA 1-week free trial; paid plans have a 7-day money-back guarantee. | Yes |
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| Try it | Waitlist now; early access January 1. 1-week free trial coming soon; 7-day money-back guarantee on paid plans. | Free to try (3 posts); paid plans per brand. Check their current plans. |
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